New Tourism North West group ready to put destination plan into action
A new chapter for tourism in North West Auckland begins this November, with the launch of the North West Auckland Destination Management Plan and the first meeting of the new Tourism North West sub-committee.
The plan brings together work undertaken with tourism operators, communities and industry stakeholders to create a shared direction for the visitor economy. Business North West records show the development process included six workshops and 83 tourism industry contacts, with the plan adopted by the Business North West Committee in September 2026.
The aim is to build a stronger visitor economy while protecting the natural, rural and coastal character that makes North West Auckland distinctive. The plan also focuses on encouraging visitors to explore more widely, stay longer and support local businesses.
Tourism operators and partners will come together for the official launch at Kaipara Coast Plant Centre & Sculpture Gardens in Kaukapakapa on Thursday 12 November. The venue includes 3.5km of garden, sculpture and forest trails.
Alongside the tourism work, November will be a busy month for the wider business community.
On Thursday 12 November from 4.30pm, Gold Sponsor Smith and Partners Lawyers will host a workshop at the Kumeu Showgrounds on buying and selling businesses. The session will look at some of the issues business owners need to consider when buying or selling a business, while providing an opportunity to meet other local business owners.
On Tuesday 24 November from 5.30pm, BNZ will welcome the business community to its newly renovated branch for an early Christmas networking event hosted by Gian Krauer and Jason Corbett.
To book your tickets to any of our events head to https://northwestcountry.co.nz/whats-on/
Business North West has also completed its 2026 AGM. The AGM agenda included the Chair’s Report, Treasurer’s Report, approval of the audited annual financial statements for the year ended 30 June 2026 and the Manager’s Report.
Following feedback from members, Business North West is making Board packs and monthly financial reports available on its website, with the aim of making information about the organisation’s decisions, finances and work easier for members to access.
Danielle Hancock, General Manager, manager@northwestcountry.co.nz.
